idilik brand services

• Brand design and creation
• Fully integrated marketing campaign management
• Brand audit
• Research
• Analysis
• Brand metrics
• Brand equity measurement
• Brand differentiators
• Brand personality
• Brand positioning
• Brand naming

How we work

We channel creativity, energy and insight to achieve design solutions that communicate clients' messages and strengthen their brand values. We create design solutions that communicate the right messages to the right people, consistently, over all brand-relevant media. Research, analysis and exploration guide our approach to brand strategy. We design and create brand identities through consideration of motivational analysis, user research, focus groups; and we study consumer preferences, purchasing motivations, corporate directions and cultures. Our aim is to create brand solutions that position our clients where they want to be, and we leverage our conclusions by ensuring brand awareness, brand recognition and brand association are sought and monitored.

Brand Audit

Existing brand perceptions, knowledge and structures
Brand competition
Attributes and positioning
Differentials, real or perceived
Brand and customer expectations
Budget and financial considerations

Image Metrics

Awareness
Recognition
Relevance
Preference
Loyalty

Impact metrics

Market share
Profitability
Price premium
Life cycle and customer life value

Equity

Loyalty, recognition, quality, associations and other proprietary assets

Differentiators

Price and quality
Service
Breadth of line, leadership, first in category, heritage, attribute ownership

Personality & Positioning

Attributes
Competitive positions
Image perception