SEAT Leon launch

As opposed to the standard 'car launch', IDILIK took SEAT UK in a new direction with the design of the Leon event. Using a new 'target audience' approach, we were able to give the brand and model a much more defined feel rather than the over corporatised approach favoured by manufacturers that marginalises the cars appeal. Using a modern Spanish edge to bridge the gap between product and customer we were able to outline the vehicle stories to the journalists much more effectively, therefore allowing them to focus on the job in hand - test the car.