Audi A1 launch - Coworth Park

Creativity was the motivating factor when it came to Audi UK's decision to launch the new A1 at Coworth Park. After the extensive £10m refurbishment of the Dorchester owned property, some reservations were voiced that we should 'wrap' their entrance columns with the Audi brand you see below, including 'miniature' door to emphasis the scale of the product. The concept being the condensing of the Audi engineering genius to a smaller space. A big thanks to Coworth Park for embracing the design concept and making one of Audi's greatest launches go big style.